Per Reuters, “Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion.”nikkimeel at Adobe Stock
Rhode, launched in 2022, has been a superstar of the lip care boom of recent years; In February 2024, founder Hailey Bieber nearly broke the internet by debuting the Rhode lip case, a silicone phone case with a built-in notch that can hold one of the brand’s peptide lip tints. More recently, Puck has reported that Rhode is set to enter Sephora later this year. Now comes word that Rhode is up for sale.
Per Reuters, “Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion.”
Bieber has reportedly hired investment bankers from JPMorgan Chase and Moelis to find a buyer for her cosmetic brand.