5 Best Personalized Vitamin Subscription Services for 2024, According to Dietitians

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HUM Nutrition, Care/of, and three other brands made our dietitians’ list of the best-personalized vitamin services.

A quick look at the best personalized vitamin brands

  • Best overall: HUM Nutrition | Skip to review
  • Best for variety: Care/of | Skip to review
  • Best for athletes: Gainful | Skip to review
  • Best prenatal: Perelel | Skip to review
  • Most convenient: Vous Vitamin | Skip to review

Healthline’s dietitians looked at 12 of the most popular personalized vitamin services on the market, and only 5 services ultimately passed both our dietitians’ review and our internal vetting process.

Vitamin subscription services take the guesswork out of vitamin purchases by offering suggestions based on questionnaires or blood testing.

These companies also automatically ship monthly refills so that you never run out. Some even package your daily vitamins in individual envelopes, making it easy to grab your day’s supply without opening multiple vitamin bottles.

Disclaimer: Some of the products below were provided to Healthline testers for free. However, our reviews are ours alone and have not been reviewed, approved, or otherwise endorsed by the supplement manufacturers.

A note on price

Most of the services below require you to sign up for recurring monthly shipments, and each product typically contains 30 servings.

See also
The Definitive Guide to Healthy Grocery Shopping

Therefore, the monthly cost of a service depends on the product(s) you select and the total number of products you choose to receive each month.

Unlike many other subscription services, vitamin subscriptions generally do not charge separate membership or subscription fees.

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Healthline’s picks for the best personalized vitamin brands

Best overall

HUM Nutrition

5 Best Personalized Vitamin Subscription Services for 2024, According to Dietitians

  • Price range: $12 to $60
  • Personalization: online health quiz and access to RDs
  • Certifications: third-party tested for purity and potency, Clean Label Project certified, Non-GMO Project verified

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Healthline's review

Why we chose it: HUM Nutrition earned our spot as the best overall, thanks to its wide variety of products, commitment to quality (every product is third-party tested for purity and potency), and access to registered dietitians (RDs) who can address questions or concerns about your supplement routine.

How it works: HUM Nutrition offers a variety of supplements that aim to address specific issues such as insomnia, anxiety, and food cravings.

While HUM’s products are formulated based on scientific research, keep in mind that there’s no guarantee these supplements will produce the results you’re hoping for.

HUM Nutrition first asks you to take an online health assessment, then provides you with a health report and supplement recommendations based on your answers. It also has RDs available to make personalized recommendations.

To help cut down on the cost, HUM Nutrition offers a discount if you order three or more products per month. If you commit to a 3-month VIP membership, you can save an additional 20% per month.

Shipping is free on orders over $50 and costs $5.95 otherwise.

“I tested HUM Private Party [probiotic] for about a month. I took the pill once a day with water, not with food, as directed. The capsule was small and easy to swallow, and I had no side effects. 

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