Guests explore the fusion of light, sound, and beauty science at the ‘[MoleculArt]’ installation, created in collaboration with Nxt Museum and Lumus Instruments.Giavaudan Active Beauty
Givaudan Active Beauty recently premiered “[MoleculArt],” a captivating light installation, in collaboration with Amsterdam’s Nxt Museum and Lumus Instruments. Hosted at the historic Tobacco Theater during the 2025 In-Cosmetics Global event, this immersive experience blended art and science to reflect Givaudan’s core values of precision, aesthetics, and innovation. Inspired by molecular structures, the installation offered guests a sensory exploration of the intersection between avant-garde art and high-precision beauty science.
The installation was curated by Nxt Museum’s expertise in art and technology and featured the creative vision of Lumus Instruments, a studio specializing in immersive light and sound designs. Leaders from all three collaborators highlighted the role of art in storytelling and innovation, reinforcing the connection between cutting-edge science and creative expression.
To commemorate the event, guests received an exclusive product, Eye Precision—an eye treatment from Givaudan Active Beauty. According to the company, this formula incorporates pioneering technologies with high-performance active ingredients, designed for a complete 21-day skin renewal cycle.
Merel van Helsdingen, founder & managing director of Nxt Museum, says, “Through art, you can tell stories, you can drive change, you can create impact in a very poetic, beautiful, and calm way—taking people to a different dimension.”
Timo Lejeune co-founder and creative director of Lumus Instruments, adds, “We have a very close affinity to technology, so high precision inspires us.”
Farida Tir Teerlinck, global communication & marketing manager, Givaudan Active Beauty, says, “The pioneering scientists at Givaudan Active Beauty take skincare iconic molecules to a new level. Mimicking this audacity, the mesmerizing kinetic art piece designed by Lumus invites guests to experience an imaginary space where Science is elevated to Art.”