OPI x Wicked collection officially launched on Tuesday, October 1. This collaboration captures the enchanting spirit of the beloved musical, bringing to life a vibrant array of shades that are as bold and magical as the characters themselves.
OPI unleashes the magic of the holiday season with a new limited-edition collection inspired by Universal Pictures’ spectacular, generation-defining cinematic event, Wicked (in theaters November 27).
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OPI x Wicked
The collection features 12 color-matched shades in Nail Lacquer and new and improved GelColor featuring OPI Intelli-Gel Technology™, nine long-wear Infinite Shine hues, and four xPRESS/ON press-on styles. The colors and designs are all inspired by the rich, colorful, immersive and magical world of Wicked. Spellbinding effects include a glow-in-the-dark shade, shimmers, pearls and crèmes to thrillify nails all season long.
Collection Highlights:
- Inspired Shades: Each nail polish in the collection is inspired by iconic moments and characters from Wicked, ensuring that every color tells a story.
- High-Quality Formula: As always, OPI delivers its signature long-lasting, chip-resistant formula, perfect for fans looking to express their love for the show.
- Perfect for All Occasions: Whether for everyday wear or special events, these shades are designed to make a statement.
Based on one of the most beloved and enduring stage musicals in Broadway history, Wicked is the untold story of the witches of Oz. The film’s Academy Award-winning make-up, Hair and Prosthetics Designer, Frances Hannon used OPI to create the movie’s enchanting nails, which are an integral part of the character looks for Glinda, Elphaba, Madame Morrible and others.
As the characters evolve throughout the film, so do their nails. The partnership was born from this organic collaboration, and for the first time, consumers can get some of the exact nail looks from the movie in an instant with OPI xPRESS/ON nail designs.
“The rich sets and costumes, lead character arcs, and shades of green found in nature, inspired fantastical nail looks,” explains Hannon. “I wanted the nails to help tell the characters’ stories, including Elphaba’s (Cynthia Erivo) natural green nails as an extension of her skin color as the film starts. Elphaba’s manicure progresses to a longer, stronger look with powerful nail art as she develops her sense of self and discovers her true potential. Glinda’s (Ariana Grande) French manicure is stylish, elegant, and timeless with small emerald embellishments to reflect her privilege and popularity.
“I’ve been a longtime fan of OPI for its exceptional quality and variety of beautiful colors,” Hannon adds. “I enjoyed layering green shades together and playing with artificial nails during filming. I’m thrilled to see many of these looks come to life for everyone to enjoy.”
“OPI x Wicked has been a true collaboration that started organically. We began working with the makeup artist, set designer, and costume designer, and the excitement built from there,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “There was so much inspiration on set, and it translated to tons of effects and colors all inspired by this magical world of Wicked. Once the shades were created, we worked with Universal to co-create names based on the movie’s themes and characters.”
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Staff Writer
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