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Longevity is a claim that can appeal to consumers of any generation. As Mintel recently reported, “Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements.”Artem Varnitsin at Adobe Stock
💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
In November 2024, longevity-focused skin care OneSkin closed a series A investment round, led by Selva Ventures, as well as PLUS Capital, Unilever Ventures, Able Partners, and former investors SOSV and Meta Planet, bringing the brand’s total funding to $20 million.
The announcement followed the release of Euromonitor data, which showed a spike in launches with NAD+ claims, which are associated with skin and longevity. The firm’s data showed that NAD+ beauty product claims rose from roughly 100 in 2022 to nearly 500 in 2024 (as of August 2024).
NAD+ isn’t the only technology being explored by beauty innovators. At the 2024 SCC annual meeting, Christophe Toumit of Greentech noted that two longevity genes are overly-expressed by centenarians: SIRT6 and FOXO3. These genes aid in cellular detox and autophagy. These insights inspired Greentech to explore the multifunctional activity of a Schisandra chinensis (aka magnolia berries) berry-based active (SChE) on longevity hallmarks to extend skin healthspan. Results were reportedly positive.
More recently, L’Oréal Groupe’s new Cell BioPrint portable lab-on-a-chip device debuted at CES 2025. The system was designed to assess key biomarkers to predict future signs of aging (ex: potential development of dark spots), to forecast the skin’s longevity (by providing an estimated biological age, which reveals how fast the skin is aging) and to determine responsiveness to various active ingredients.
There is no doubt: the momentum behind beauty longevity claims is accelerating.
As Mintel recently reported, “Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of aging. A notable breakthrough includes the use of exosomes for hair and skin rejuvenation.”
📈The Market Case for Longevity Claims
Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.
Yang has held her role as research analyst for two years at Euromonitor and received her Bachelor’s of Arts from Boston University in 2022.
Her market insights will deliver a business case perspective to compliment “Beauty’s Long Game: The R&D Case for Longevity,” which will be led by Morley Willoughby, senior scientist II, advanced research, at L’Oreal.
👉🏽 Registration is now open.
🧪Putting Longevity Insights Into Action
Morley Willoughby, Ph.D., a senior scientist within advanced research at L’Oréal USA research and innovation, is set to present “Beauty’s Long Game: The R&D Case for Longevity” as part of Beauty Accelerate 2025.
While “anti-aging” claims aren’t going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.
As Mintel reported earlier this year, “Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of aging.”
These advances can further concepts like “slow aging” and “embracing healthy and natural beauty without denigrating the ageing process,” the firm noted.
Mintel concluded, “[T]he next level of anti-aging will involve addressing specific longevity factors like inflammation, oxidative stress and DNA damage. This is a cue for brands to explore biomimetic ingredients and personalized solutions based on individual skin needs.”
Willoughby is ideally situated to take on the topic of this revolution.
Prior to joining L’Oréal, he completed his postdoctoral fellowship at Yale University Medical School in the Department of Genetics, specializing in the fields of longevity and cellular senescence.
Specifically, he leveraged cutting edge single-cell and spatial-multi OMICS sequencing technologies to investigate cellular senescence as a contributing member of the NIH Senescence Network Initiative.
Previously, Willoughby received his Ph.D. from the University of Toronto in Cell Biology, with multiple published peer-reviewed articles in epithelial biology and wound healing.
👉🏽 Registration is now open.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year’s event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.
👉🏽 Registration is now open.