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Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.Lola from Rio / PRNewswire
The beauty industry continues to thrive as brands expand their retail reach, aiming to meet the increasing demand for accessibility, inclusivity, and sustainability. From innovative product launches to global expansions, these moves not only underscore the sector’s rapid growth but also highlight the evolving preferences of beauty consumers.
This article explores the most recent developments in retail expansion through the lens of three beauty brands—Lola from Rio, Hairitage by Mindy and Persona Cosmetics, —and discusses broader trends shaping the beauty retail space.
Expanding Access to Global Beauty with Lola from Rio
A Major Leap Into New Markets
Lola from Rio is making its mark globally with its expansion into Walmart USA, Walmart Puerto Rico, and Navarro, a CVS Health retailer catering to the Hispanic community in South Florida. Products have already hit Navarro’s shelves, with Walmart stores rolling out more offerings by March. This strategic move sets a clear benchmark for accessible beauty, emphasizing the growing global appetite for ethically sourced hair care products inspired by diverse traditions.
Key Offerings in the U.S. and Puerto Rico
The brand’s best-known collections, such as:
- Rapunzel (targeting hair growth)
- Meu Cacho Minha Vida (curly hair care)
- Morte Súbita (deep hydration and repair)
- Xapadinha (frizz control)
- Ela É Carioca (for straight hair)
The brand will now be readily available to more customers. Notable products, including the Rapunzel Tonic, Milk Spray, and Shampoo, will diversify Walmart’s hair care aisle. Meanwhile, shoppers based in Puerto Rico will now have access to a more expansive selection tailored to local needs.
Inclusivity Through Accessibility
Understanding diverse consumer needs, Lola from Rio has also updated its packaging. Transitioning from Portuguese/English to English/Spanish labeling, the brand prioritizes inclusivity for its U.S. and Puerto Rican audience. This small yet impactful change reflects the brand’s deep understanding of its expanding customer base.
Hairitage by Mindy Takes Inspiration from its Community
Hairitage by Mindy is redefining beauty with affordable, inclusive products for all hair textures.Hairitage by Mindy/ PRNewswireHairitage by Mindy, created by YouTube star Mindy McKnight in 2020, continues to redefine beauty accessibility with its focus on affordability, clean formulations, and inclusivity. Designed for all hair textures, Hairitage has an unwavering commitment to its community, which actively shapes product development and innovation.
Innovative Product Launches at Walmart
This March, Hairitage debuted six highly anticipated products, exclusively available at Walmart and priced at $8.97 each. Created in response to customer feedback, these new offerings address specific concerns like oil control, deep moisture, and frizz protection.
Highlighted products include:
- So Over You Oil Control Shampoo & Conditioner
- SOS Deep Moisture + Restore Shampoo
- Mane Event Anti-Frizz + Humidity Spray
- Working Overtime Dry Shampoo Powder
- Bold Packaging Rebrand
Hairitage has also introduced a packaging redesign, modernizing its appearance and enhancing the product lineup’s shelf appeal. The new design simplifies product navigation, making it easier for consumers to find solutions tailored to their hair’s needs.
A Commitment to Affordability Without Compromise
“High-quality products shouldn’t come at the expense of affordability,” says Mindy McKnight, echoing Hairitage’s mission to cater to families of all backgrounds and hair types. This approachable ethos is exemplified by the brand’s partnership with Walmart, ensuring accessibility across the country.
Persona Cosmetics Best Sellers Available in Ulta Beauty Stores Nationwide
Persona Cosmetics joins the wave as well with a recent expansion into Ulta Beauty stores nationwide. U.S. consumers can now shop all their favorite Persona Cosmetics products in store, including the DreamStick Cream Blush, 24 Hour Lip Liner, the SwipeUp Brow Gel and more.
Retail Expansions Empowering Consumers and Transforming the Beauty Industry
The ambitious expansions of Lola from Rio, Hairitage by Mindy and Persona Cosmetics speak to a larger movement within the beauty industry. Accessibility, inclusivity, and sustainability are no longer trends—they’re essential components of success in the modern retail landscape. These initiatives not only make beauty better for consumers but also solidify the industry’s commitment to creating products and experiences that resonate across cultures and hair types.