Curls Matter by IBG—designed for all curl types, with naturally derived ingredients and sustainable packaging.Innovative Beauty Group (IBG)
Global beauty solutions provider, Innovative Beauty Group (IBG), has launched a new hair care line, Curls Matter, dedicated to the care and enhancement of curly hair. The line is available in 150 Monoprix stores across France.
The launch, engineered via IBG’s brand development section, IBG Lab, provides a range of products designed to cater for all curl types. Curls Matter aims to redefine the hair care market with a three-step system—Wash, Treat, and Define—that targets the unique needs of curly-haired individuals.
According to the brand, each product in the Curls Matter line, from shampoos and hair masks to styling sprays and creams, has been formulated with premium, naturally derived ingredients. These are designed to nourish, protect and define curls, promoting overall hair health and vitality. The Curls Matter line also emphasizes sustainability, with packaging made from at least 30 percent recycled plastics and designs that encourage recyclability.
“IBG’s mission has always been to develop products that inspire confidence and empower people to embrace their unique beauty,” said Xavier Leclerc de Hauteclocque, CEO of Innovative Beauty Group. “We’re thrilled to introduce Curls Matter, which was born from an understanding of both the joys and challenges of curly hair.”