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Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics. This shift represents a significant opportunity for brands to meet evolving consumer needs while staying ahead of the competition.Pixel-Shot at Adobe Stock
💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now.
At this year’s Beauty Accelerate event, an engaging panel discussion titled “The Sunification of Beauty: Whys and Hows” will spotlight one of the most exciting shifts in the beauty industry: the integration of sun protection into a wide range of products beyond traditional sunscreen.
From Sunscreen to Sun Care Everywhere
A July 2024 Veylinx report highlights a fascinating consumer trend. While only 27% of 1,609 surveyed U.S. consumers reported using sunscreen daily year-round, nearly 75% preferred tinted foundations with built-in sun protection. Additionally, searches for tinted SPF products rose by an impressive 84% year-over-year, and SPF foundations saw a 23% increase in search interest. These numbers reveal a clear consumer desire for multi-functional products that combine beauty with sun protection.
Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics. This shift represents a significant opportunity for brands to meet evolving consumer needs while staying ahead of the competition.
👉🏽 Register now.
What to Expect from the Panel
Led by industry experts from top brands (stay tuned for announcements!), the “Sunification of Beauty” panel discussion will explore the growing role of sun protection in the beauty industry and its implications for brands, product developers, and consumers.
Key themes of the session include:
- Evolving Consumer Preferences: With the rise in demand for multi-functional products, how can brands effectively respond to consumer interest in SPF-infused beauty solutions?
- Market Opportunities: The panel will discuss how brands can capture market share by embracing sun protection as a core product feature.
- Innovation in SPF Technology: From skin care to color cosmetics, emerging technologies now enable seamless SPF integration across beauty categories. The session will explore how these innovations are shaping the future of product development.
- Actionable Insights for Industry Professionals: Whether you’re a marketer, brand manager, product developer, cosmetic chemist, or R&D leader, this session is designed to provide tangible takeaways to guide your strategy.
👉🏽 Register now.
Why It Matters
As consumers grow increasingly aware of the importance of sun protection, they’re seeking products that fit seamlessly into their daily routines without adding extra steps. This trend is driving the “sunification” of beauty, where SPF becomes a standard feature across various product categories. For brands, this presents an exciting chance to innovate and meet consumer demand while promoting better sun care habits.
Whether you’re a beauty professional looking for actionable advice or simply curious about the future of sun care, the *“Sunification of Beauty”* panel promises to deliver valuable insights into this growing movement. Don’t miss this opportunity to learn how SPF is transforming the beauty industry and what it means for your business strategies.
Stay tuned for panelist announcements and insights from the event!
👉🏽 Register now.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year’s event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👉🏽 Registration is now open.