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At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled “Energizing Innovation in Hair Growth and Scalp Health,” this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.Beyzanur K. at Pexels
💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!
Hair wellness is having a moment—actually, it’s having a major moment. Consumers are more focused than ever on keeping their locks luscious and their scalps healthy, with Google Trends showing record-breaking searches for hair growth products and vitamins in recent weeks. And the numbers don’t lie: the global anti-hair loss and hair growth market is projected to hit a whopping $5.66 billion by 2032. So, what does this mean for beauty brands and formulators? It’s time to innovate!
At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled Energizing Innovation in Hair Growth and Scalp Health, this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.
We all know tried-and-true solutions like minoxidil still reign supreme, but this session will go beyond the basics. Think cutting-edge approaches like balancing the scalp microbiome, harnessing the power of exosomes, tackling stress-induced hair loss, and utilizing nutrition to stimulate growth. From traditional remedies to next-gen technologies, this discussion will provide fresh ideas for brands looking to stay ahead in the competitive hair wellness space.
Whether you’re a product formulator, marketer, or just fascinated by the science of great hair, this session will leave you buzzing with inspiration. You’ll get insider insights into the latest advancements and actionable ideas to bring these breakthrough solutions to life.
So, if you’re ready to transform the way you think about hair growth and scalp health, don’t miss out. The era of hair wellness innovation is here, and Beauty Accelerate is the place to be.
About Kelly George, Ph.D.
George is responsible for ideation, creation, management and execution of early stage technologies for future product launches at Nutrafol.
Before Nutrafol, she was the open innovation leader for Clorox’s Health, Beauty & Wellness business units. She also held research and product development roles in the pharmaceutical and consumer product sectors for Procter & Gamble, Roche, L’Oréal and Merck.
George is a Board of Trustees member at Washington & Jefferson College, and previously served for 10 years on the American Chemical Society (ACS) Women Chemists Executive Committee. She holds a bachelor’s degree in English and Chemistry from Washington & Jefferson College and a Ph.D. in Organic Chemistry from the University of Pennsylvania.
👉🏽 Register now!
Behind the Scalp Care Boom
According to a report from Kline & Company, scalp care is emerging as a key focus in the hair care industry, driven by increasing consumer awareness of the scalp’s role in promoting healthy hair. Deep cleansing and exfoliation—collectively known as scalp detox—are leading this growth, targeting residue from products, dirt, oil buildup, and dead skin cells.
Inspired by skin care, scalp detox incorporates both chemical exfoliation (using alpha-hydroxy acids or enzymes) and mechanical methods (such as brushes or scrubs with sea salt or coffee grounds). While these treatments are popular for at-home use, professional services are also expanding, with hair salons, scalp clinics, and even medical institutions offering specialized treatments.
Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning. Deep cleansing now accounts for over 33% of total sales in the professional scalp care market, making it the fastest-growing function in this category.
As the trend evolves, innovative opportunities are emerging for brands to cater to this growing demand, particularly in dynamic markets like China, Germany, and Spain.
👉🏽 Register now!
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year’s event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
👉🏽 Registration is now open.
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
👉🏽 Registration is now open.