The new product offerings from Olaplex were specifically created to support natural curl patterns and textures and represents revolutionary curl innovation in-salon and at home.Olaplex
Olaplex recently launched its Olaplex Bond Shaping Technology at Cosmoprof Las Vegas in support curly hair of all types and textures–effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.
The new Olaplex Bond Shaping Technology in the Bond Building category marks the next wave of scientific innovation from Olaplex. This new technology was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new Bond Shaper Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with Olaplex,” said Amanda Baldwin, Olaplex CEO. “With the release of our Bond Shaper products, we are excited to expand our professional service offerings and bring our unique Olaplexscience and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”
Before and after of a textured hair client using Olaplex Bond Shaper Curl Rebuilding Treatment.Courtesy of Olaplex
The new Olaplex Bond Shaping Technology contains a unique peptide composed of 23 amino acids and allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to 6) of a disulfide bond within its current application area.
In addition to this breakthrough technology, the new products also contain coconut-avocado milk which is high in lauric acid, fatty acids and essential vitamins, helping to fortify curls and reduce breakage, a Curl Retention Compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine and the brand’s classic Olaplex Bond Building Technology that leaves hair visibly healthier.
“We developed Bond Shaper with Olaplex’s new patented Bond Shaping Technology,” explains Lavinia Popescu, chief scientist at Olaplex. “This technology combined with Curl Retention Compound and other ingredients in these products forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique and with Olaplex’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”
The Bond Shaper product offering includes:
- Bond Shaper Curl Rebuilding Treatment is a 3-step curl restoring salon service that helps repair, rebuild and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.
- No.10 Bond Shaper Curl Defining Gel is a reparative, curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound nourishes – paired with patented Olaplex Bond Building Technology enhances curls for healthy shine and strengthens damaged disulfide bonds, maintaining a healthy curl pattern and shape.
“With Olaplex’s Bond Shaper there is now a truly unique technology that can be offered to clients that can provide immediate results. This is revolutionary because it provides not only definition, but repair at a molecular level,” said Naeemah LaFond, global Olaplex ambassador.
Bond Shaper Curl Rebuilding Treatment
Olaplex Bond Shaper Curl Rebuilding Treatment.Courtesy of OlaplexA professional 3-step curl-restoring salon service that helps to strengthen, shape and lock the broken bonds responsible for providing curl shape and definition. The steps include repair, enhance and define.
With use this safe for color-treated hair service will allow clients will see improved curl retention, reduced breakage, strength and repair to their strands and frizz control through 15 washes.
Key Ingredients
- Olaplex Bond Shaping Technology: Unique peptide composed of 23 amino acids, it features cortex-deep penetration to help re-link and strengthen broken disulfide bonds in 3D and locks curl-forming bonds in place for visibly stronger and healthier-looking hair.
- Coconut-Avocado Milk: High in Lauric Acid, fatty acids and essential vitamins, it fortifies curls, reduces breakage and nourishes and conditions for softer, shinier-looking curls.
- Curl Retention Compound: Highly humidity-resistant, flexible polymers, plant collagen and sugars form a curl-locking barrier to maintain definition, smoothness and shine.
- Olaplex Bond Building Technology: Relinks broken disulfide bonds responsible for hair structure and strength, leaving hair visibly healthier.
No.10 Bond Shaper Curl Defining Gel
Woman with textured hair poses with OLAPLEX No.10 Bond Shaper Curl Defining Gel.Courtesy of OLAPLEXA reparative, curl-defining styling gel to instantly revive natural curl patterns.
Key Ingredients
- Coconut-avocado milk: High in Lauric Acid, fatty acids and essential vitamins, it fortifies curls, reduces breakage and nourishes and conditions for softer, shinier-looking curls.
- Curl Retention Compound: Highly humidity-resistant, flexible polymers, plant collagen and sugars form a curl-locking barrier to maintain definition, smoothness and shine.
- Olaplex bond building technology: Relinks broken disulfide bonds responsible for hair structure and strength, leaving hair visibly healthier.
To use the Bond Shaper Curl Defining Gel, apply and evenly distribute a small amount of the gel to clean, wet hair in sections. Scrunch in an upward motion to define and enhance natural curl pattern. Air dry or diffuse until dry. Once dry, gently scrunch to release curl cast for defined, frizz-free curls.
By using this color-safe gel, clients will see repair and added strength to their curls, improved curl retention by 52% after one use, 72 hour frizz control and humidity resistance — as well as reduced frizz by 85% after one use — significant improvement in detangling, smoothness and conditioning and protection from heat damage up to 450°F.
Learn more
To learn more about Olaplex’s newest offerings, stay tuned for Beauty Launchpad‘s September/October magazine. You can contact your local Olaplex-approved distributor to add the new launches to your salon.