The Hair Lab
Kora Organics
QVC has announced the launch of Miranda Kerr’s certified organic skin care range, Kora Organics. The skin care line, which premiered on-air and on QVC.com on October 15, 2024, aims to deliver results one can see and trust, per the brand.
PRNewsWire
The on-air assortment includes:
- Noni glow face oil
- Turmeric moisturizer
- Kakadu plum vitamin C serum
- Berry bright vitamin C eye cream
- Turmeric mask
In addition to these products, bundles including the anti-aging plant stem cell retinol set and the body duo with the turmeric scrub and noni oil will also be available.
Anna Baker, vice president of beauty and GMM for QVC, said, “Today’s beauty consumer is more educated than ever and wants to know exactly what is going onto and into their skin. Kora Organics is on a mission to provide results-driven skin care while being transparent about formulations and ingredients.”
Baker adds, “Miranda Kerr is no novice to the beauty industry. As a supermodel, Miranda experimented with many skin care products and saw a white space in the market for products that were certified organic that you could feel confident using. Kora Organics is more than just a QVC clean beauty brand. Miranda spent years working with some of the best chemists to find high quality ingredients to ensure that customers feel good about what they are putting on their skin. We are excited to bring Miranda’s approach to wellness for the mind, body and skin to our QVC beauty assortment and inspire our customers with her innovative approach to skin care.”
Miranda Kerr said, “I’m excited to have the opportunity to share my brand’s story with QVC’s community and introduce our products to an even broader audience. Each Kora Organics product is formulated with certified organic ingredients to deliver results you can see. I’m especially proud that Kora is the first certified organic skin care line offered on QVC. My hope is that QVC customers see real, visible results from ingredients they can trust, and experience the power of certified organic skin care.”
The Hair Lab
The Hair Lab
The Hair Lab by Strands has announced its distribution expansion at CVS, available in CVS’s top Beauty IRL specialty doors nationwide, located on the trend endcap.
The Hair Lab by Strands is a brand born out of customization at retail, originally launching in August 2022 at 2,000 Walmart stores and on Walmart.com in the U.S. market.
At the end of 2023, the brand reached $10 million in retail sales and over 600K customers through the partnership with Walmart. This February, The Hair Lab launched a website to continue to educate the consumer and build the brand’s ecommerce success, per the brand.
Consumers can scan the QR code in the aisle to cess the brand’s 2-minute online AI diagnostic tool. The tool, powered by parent company Strands and informed by its own findings in hair’s biological data, provides up to 1,000 different formula combinations.
The trend endcaps will be in two assortments, 18 and 10 SKUS including:
18 Assortment:
- Three shampoos ($9.99): revitalizing, clarifying, moisturizing
- Three conditioners ($9.99): well-balanced, lightweight, deep
- Ten doses ($3.49): anti-brass, curl define, volume boost, rebuild boost, UV shield, shine boost, anti-breakage, moisture boost, anti-frizz, scalp reset
- Two leave-ins ($10.99): nourishing, smoothing
10 Assortment:
- Two shampoos: revitalizing, clarifying
- Two conditioners: well-balanced, lightweight
- Six doses: anti-frizz, anti-breakage, scalp reset, curl define, volume boost and shine boost
Eric Delapenha, founder of The Hair Lab by Strands, said, “CVS represents an amazing opportunity for The Hair Lab to reach a new type of shopper and introduce our unique system of customized hair care to an underserved demographic. They came to us with a promising offer of placement in their top Beauty IRL stores and through close collaboration with their team, designed a shelf experience that intends to delight and educate shoppers on the benefits of customization.”