Contents
- 1 What inspired Fazit to expand into body patches for the décolletage, and how do they stand out from other shimmer products on the market?
- 2 How did Fazit develop the waterproof, sweat-proof technology for these patches, ensuring they stay flawless all day?
- 3 After Taylor Swift was spotted wearing Fazit, sales and web traffic surged by 3,500%. How did the brand prepare for and manage such an explosive increase in demand?
- 4 With stars like Rita Ora and Lisa from BLACKPINK wearing Fazit, how does the brand leverage celebrity endorsements to fuel awareness and growth?
- 5 Fazit has grown revenue 30x in just one year. What key strategies or lessons have you learned along the way?
- 6 How has Fazit’s entry into CVS impacted your brand’s accessibility and reach? Do you anticipate similar success to your online virality?
“Fazit has always been committed to making beauty accessible and effortless,” says Fazit co-founder, Aliett Buttelman. “During our activation at Alex Cooper’s of Call Her Daddy, 30th birthday in Montauk, we noticed a huge demand—fans kept asking to apply our glitter freckle makeup patches to their collarbones.”
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Fazit, the brand that took the internet by storm with its viral Glitter Freckles Makeup Patches, is set to launch an exciting new product category—body patches for the decolletage. These innovative patches let users adorn their collarbones with stunning, long-lasting shimmer that’s waterproof, sweat-proof and effortless to apply.
The brand first skyrocketed to fame after Taylor Swift was spotted wearing its Glitter Freckles Makeup Patches to a Kansas City Chiefs game, resulting in a jaw-dropping 3,500% increase in sales and web traffic within 48 hours. In just one year, Fazit grew by 30x in revenue, hitting 7-figure sales and expanding to retail giant CVS. Its viral success was further fueled by celebrity fans like Rita Ora and Blackpink’s Lisa, who were both seen rocking Fazit patches on high-profile occasions.
Fazit’s meteoric rise has been so impactful that co-founder Aliett Buttelman was recently featured in the “Swift Effect” documentary on Peacock, diving into the brand’s journey and cultural influence.
Curious about how Fazit became a global sensation? Read our interview with Buttelman below.
What inspired Fazit to expand into body patches for the décolletage, and how do they stand out from other shimmer products on the market?
Buttelman: Fazit has always been committed to making beauty accessible and effortless. During our activation at Alex Cooper’s of Call Her Daddy, 30th birthday in Montauk, we noticed a huge demand—fans kept asking to apply our glitter freckle makeup patches to their collarbones. Many had already finished their makeup and were feeling the effects of the summer heat but still wanted to try our products. We’ve always developed products based on our community’s wants, and this felt like the perfect next step for festival and summer beauty.
How did Fazit develop the waterproof, sweat-proof technology for these patches, ensuring they stay flawless all day?
Buttelman: Our goal was to create high-performance makeup that wouldn’t budge, no matter the activity or climate. Whether you’re skiing or dancing at an all-day, all-night festival, your makeup should stay in place. To achieve this, we developed innovative long-wear technology that locks in the look without compromising on comfort.
After Taylor Swift was spotted wearing Fazit, sales and web traffic surged by 3,500%. How did the brand prepare for and manage such an explosive increase in demand?
Buttelman: Fortunately, we had already built a strong foundation and experienced viral moments leading up to Taylor Swift wearing our Glitter Freckles, which meant our business was ready for the surge. Thanks to our team and partners, we were able to keep the product in stock throughout the entire wave of demand.
With stars like Rita Ora and Lisa from BLACKPINK wearing Fazit, how does the brand leverage celebrity endorsements to fuel awareness and growth?
Buttelman: What’s incredible is that these endorsements have been completely organic! We’ve also seen artists like Kacey Musgraves, Bethenny Frankel, Whitney Cummings, and Hilary Duff incorporate our designs into their looks. It’s been exciting to watch these moments unfold naturally and see how they style Fazit in their own way.
Fazit has grown revenue 30x in just one year. What key strategies or lessons have you learned along the way?
Buttelman: Building the right team and learning to delegate is crucial. Staying culturally relevant, listening to our community, and continuously innovating has been key to our success. No matter how big the brand gets, we always operate with a lean and scrappy mindset.
Buttelman: We refer to our makeup patches as “occasion-wear” because there’s always a reason to celebrate—whether it’s a girls’ night, concert, party, or holiday. Being available at CVS ensures our customers can pick up Fazit products last-minute, making our brand even more accessible for those spontaneous moments.