GPI Beauty Embraces Travel & Self Care with Venture and Retreat Turnkey Beauty Collections

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that “harmonize adventure with serenity,” per the company.GPI BeautyCalifornia-based GPI Beauty has launched Venture and Retreat turnkey collections featuring makeup, hair and body products. 

• Further reading: Cosmetic Packaging Trend Tracker: Sustainability x Functionality

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that “harmonize adventure with serenity,” per the company.

• Venture comprises color cosmetics, including an adventurous, vibrant color palette for lips, eyes and face.
• Retreat is a hair and body collection featuring upcycled avocados. Per GPI Beauty, “each product in the lineup provides revitalizing benefits that create a serene and relaxing home spa experience.”

Both collections incorporate monomaterial and PCR packaging.