“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth” says Wong.Performance Beauty Group/PR Newswire
Performance Beauty Group (PBG), which comprises Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour and Nutraluxe, has named JuE Wong as CEO, effective immediately.
Wong previously held leadership roles at Olaplex, Moroccanoil, Elizabeth Arden, StriVectin and Astral Brands. She also sits on the corporate boards of FireFly Automatix, an EV and AV technology company, and feminine care specialist The Honey Pot Co.
(PBG is owned by Gauge Capital; in July 2024, Gauge-backed Soleil Collective acquired Coco & Eve.)
“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth” says Wong.
“We are excited to partner with JuE and work together with her to realize our shared vision for Performance Beauty Group,” says James Jackson, partner at Gauge Capital, owner of PBG. “She is an exceptional talent and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership.”