The brand boasts eight SKUs across care and styling. The latest RŌZ launch is the Foundation Mask, designed to deeply hydrate, repair damage and protect color.RŌZ
Clean hair care brand RŌZ has just closed a seed round led by investment partner Silas Capital, with participation from G9 Ventures. The investment comes amid a boom among hair care priced above $30, which is aligned with RŌZ’s pricing tier.
In fact, Circana recently reported that, for the first half of 2024, hair products with average prices above $30 grew 3x the rate of lower-priced items and now account for 25% of unit sales for the hair care category.
That’s a 10% gain of market share in just the last three years.
What’s Next for RŌZ
Founded by celebrity hairstylist Mara Roszak (pictured) in 2021, RŌZ’s new funding will boost the brand’s presence in the professional channel, build its team and support product innovation.RŌZFounded by celebrity hairstylist Mara Roszak in 2021, RŌZ’s new funding will boost the brand’s presence in the professional channel, build its team and support product innovation.
The brand is built around clean, sustainably sourced formulas and professional results.
Currently, RŌZ retails at Credo, Neiman Marcus, Goop, Nordstrom and Revolve, as well as independent retailers and professional salons.
To grow its pro segment, the brand leverages a dedicated in-house sales team focused on both new business and retention.
In total, RŌZ is experiencing triple-digit retail door growth, year-over-year.
It also boasts eight SKUs across care and styling. The latest RŌZ launch is the Foundation Mask, designed to deeply hydrate, repair damage and protect color.
About RŌZ’s Latest Investors
Silas Capital previously backed brands such as Makeup by Mario, Ilia and ZitSticka. G9 Ventures previously funded brands such as Supergoop! and Ami Cole.
Additional investors include beauty notables such as Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath and Ericka Verrett, as well as actress Lily Collins.
Previous friends-and-family funding rounds included celebrities such as Mila Kunis, Daisy Ridley, Zoe Saldana and Brooklyn Decker.
Capturing Whitespace & Momentum
“The growth and momentum of the business has been extraordinary, and the enthusiastic response to our product formulations from both professionals and clients has been nothing short of remarkable,” says Roszak. “RŌZ is my greatest passion, and having growth partners who share my excitement and understand my vision is a dream come true. I am incredibly proud to welcome Silas Capital, G9 Ventures, and Lily Collins and some of my incredible peers as partners, and together, we will continue to bring this vision to life.”
“Mara has rapidly built one of the most sought-after brands in the hair care category,” says Brian Thorne, partner at Silas Capital. “With its award-winning line of clean, easy-to-use hair essentials that deliver professional-level performance, we believe this expert-led brand uniquely addresses a clear whitespace in the market. We’re thrilled to partner with Mara, alongside her unmatched roster of A-list clients and community of professional stylists, to support RŌZ’s impressive momentum across channels.”
“We are thrilled to partner with Mara as she builds a prestige, omni-channel hair care brand for modern women,” say Amy Griffin and Anna Doherty of G9 Ventures. “In an industry that too often focuses on what is wrong with your hair, RŌZ’s mission is to enhance your natural hair. The result is a line of clean, fuss-free products that work. The brand’s positioning, combined with Mara’s expertise and focus on performance, has organically attracted a loyal community looking to achieve healthy, effortless hair.”