Renowned French makeup artist Violette Serrat’s beauty brand, VIOLETTE_FR, is set to launch at Sephora across North America. Starting February 28, 2025, the brand will debut in over 190 Sephora stores, including dedicated gondolas and the “Next Big Thing” section.VIOLETTE_FR
The beauty industry is buzzing with exciting retail launches in 2025, as several renowned brands expand their reach. VIOLETTE_FR, the clean, vegan beauty brand by French makeup artist Violette Serrat, will debut at over 190 Sephora stores across North America. Beyoncé’s award-winning hair care brand Cécred is making its retail debut at Ulta Beauty, offering its Foundation Collection in more than 1,400 stores nationwide. Model and entrepreneur Iskra Lawrence’s body care brand Saltair is also expanding into all Ulta Beauty locations, bringing its full range of affordable, sensory-driven products to a wider audience. AThese launches mark major milestones for the brands as they continue to grow and reach new consumers.
Renowned French makeup artist Violette Serrat’s beauty brand, VIOLETTE_FR, is set to launch at Sephora across North America. Starting February 28, 2025, the brand will debut in over 190 Sephora stores, including dedicated gondolas and the “Next Big Thing” section. Known for its clean, vegan, and artistry-driven products, VIOLETTE_FR offers a curated range of skin care, makeup, haircare, and fragrance. This partnership marks a major step in the brand’s global expansion, bringing its innovative formulations and French-inspired approach to a wider audience.
Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S. Starting April 6, 2025, Cécred’s Foundation Collection will be available in over 1,400 Ulta Beauty stores nationwide and online.Cécred
Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S. Starting April 6, 2025, Cécred’s Foundation Collection will be available in over 1,400 Ulta Beauty stores nationwide and online. This partnership marks a major milestone for Cécred as it celebrates its 1-year anniversary and aims to make its salon-quality, transformative hair care products accessible to more consumers. Ulta Beauty’s nationwide reach and in-store salons provide the perfect platform to showcase Cécred’s innovative solutions for all hair types and textures.
Saltair, the award-winning body care brand founded by model and entrepreneur Iskra Lawrence, is expanding its reach by launching at Ulta Beauty, the nation’s largest beauty retailer. Starting February 23, 2025, Saltair’s full range of products, including body washes, lotions, treatments, lip oils, deodorants, and exclusive body oils, will be available in all 1,400+ Ulta Beauty stores across the U.S. and online at ulta.com.
Known for its clinically effective formulas, sensory-driven experiences, and inclusive approach, Saltair aims to make luxurious, high-quality body care accessible to everyone. This expansion marks a significant milestone in the brand’s growth, bringing its products to a wider audience. Ulta Beauty, with its reputation for curating the best in beauty and self-care, is the exclusive retail partner for Saltair’s popular Body Oils and will offer the full product assortment, priced between $12 and $26, under Ulta’s Conscious Beauty certification.
Saltair’s launch at Ulta Beauty marks a new chapter in its mission to elevate body care for all.Saltair
“We’re thrilled to partner with Ulta Beauty to bring Saltair to more people,” said Iskra Lawrence, Founder of Saltair. “This milestone allows us to make indulgent self-care moments accessible, and I’m excited for customers to finally experience our products in stores.”
Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, added, “We’re excited to welcome Saltair to the Ulta Beauty family. The brand’s inclusive, accessible approach to self-care and beauty aligns perfectly with our mission, and we know our guests will love discovering their irresistible scents and effective products.”
Saltair’s launch at Ulta Beauty marks a new chapter in its mission to elevate body care for all.