The company, known for hair care, skin care and personal fragrance, will use this expansion to support the growing demand of its customer base, including brands in North America, Europe and Asia.Bright Innovation Labs
Bright Innovation Labs, a North American manufacturer of hair care products, has announced an expansion of its hair bleach powder and cream production at its Coolidge, Arizona facility. This expansion is driven by strong customer demand and a commitment to innovation and sustainability, per the company.
The company, known for hair care, skin care and personal fragrance, will use this expansion to support the growing demand of its customer base, including brands in North America, Europe and Asia.
Josh Kirschbaum, Bright Innovation Labs’ chief executive officer, said, “We are excited to announce Arizona’s capital and process expansion, as it is part of a broader plan to support Bright’s haircare business and strategic customers as the leader in N. America. Bright’s investments are anchored by our safety systems, R&D and innovation and commitments to the environment and people. These commitments will continue to provide leadership to both the world’s leading and emerging brands in North America, Europe and Asia for decades to come.”
Kirschbaum adds, “This expansion reflects our commitment to supporting the evolving needs of the hair care industry. We are dedicated to providing our customers with the highest quality products and services, while maintaining our focus on safety, innovation, and sustainability.”