Contents
Blush and Foundation Brush Duoit Cosmetics
As the highly anticipated Wicked movie prepares to hit theaters, beauty brands are conjuring up “magical” collaborations to celebrate the film’s release.
Inspired by the iconic musical, many popular beauty brands are launching limited-edition collections featuring gift sets, eyeshadow palettes, skin care and nail products.
These products often incorporate colors and themes directly inspired from the film, which can help brands tap into existing fandoms and generate significant buzz around new products.
Shark Beauty x Wicked
- Limited Edition Flex Style
Conair x Wicked
- You’ve Been Glinda-fied Plasma Dryer
- Positively Green Flat Iron
- Pink Perfection Dual Ion Multi-Styler
- Castle LED Mirror
- Headbands, sleep masks, hair towels and silk pillowcases
Ariana Grande’s R.E.M. Beauty x Wicked
- Galinda Glow Drops
- PH Adaptive Lip Oil
- Elphaba Makeup Set (lip stain, liquid eyeshadow, blush, lipstick, color-changing lip balm and kohl eyeliner)
Beekman 1802 x Wicked
- Glamorous Gal Body Care Set (goat milk soap and whipped body cream)
- Thank Oz! Blemish Patches
- It’s Time to Fly Hand Cream
- I Look Good in Green Milky Mud Mask
- Spellbinding Sleeping Cream
- So Popular Hand and Body Wash
- Pink Goes Good with Green Moisture Mist
Scunci x Wicked
- Claw clips
- Headbands
- Hair pins
- Scrunchies
Tartan + Twine x Wicked
- Makeup bag and organizer
OPI x Wicked Nail Collection
- Two limited edition polish collections and a variety of limited edition press on nail sets
It Cosmetics x Wicked
- Blush and Foundation Brush Duo
The Original Makeup Eraser x Wicked
- Wicked 7-day Set
Wella X Wicked
- Spellbinding Hair and Nail Repair (Repair Mode Bond Building Nail Serum, Ultimate Repair Miracle Hair Rescue, limited edition comb)
These collaborations can be an effective method to drive sales and help to enhance brand awareness and consumer loyalty. As the Wicked movie continues to generate excitement, it’s clear that beauty brands are ready to enchant consumers with their magical offerings.