Aveda’s Invati Ultra Advanced Range Takes On Hair Thinning and Loss with Botanicals Targeting Follicle Vitality

“The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,” says Alison Pawlus, Ph.D., Aveda principal scientist and pharmacognosist.Aveda

Aveda’s Invati Ultra Advanced multi-step hair thinning and loss range for men and women addresses two top consumer concerns by tapping a Follicle Vitality Complex loaded with biotech materials that “boost energy and protect against external aggressors.” The range is now available at Aveda stores, partner salons, specialty retailers and online at aveda.com.

Consumers Are Very Worried About Hair Thinning and Loss

The focus on thinning and loss is well aligned with consumer worries. According to July date from Spate, there are 1.3 million “hair growth” online queries each month in the United States alone. And a recent Cosmetify survey found that top online hair searches include “how to grow hair faster” and “why is my hair falling out.” 

Breaking Down the Invati Ultra Advanced Range

The new Invati Ultra Advanced range comprises:

• Exfoliating Invati Ultra Advanced Exfoliating Shampoos in Light and Rich variants for fine to medium and medium/thick dry hair types, respectively
• Thickening Invati Ultra Advanced Thickening Conditioners  in Light and Rich variants for fine to medium and medium/thick dry hair types, respectively
• A revitalizing Invati Ultra Advanced Revitalizing Scalp Serum comprising the brand’s signature complex and Japanese knotweed, a key source of resveratrol
• An Invati Ultra Advanced Fortifying Leave-In Treatment for hair strength and limited hair breakage; the formulation also protects from heat damage up to 450˚F or 230˚C and controls frizz
• An Invati Ultra Advanced Thickening Foam for volumizing styling that combats frizz while providing shine and defense from blow drying

The Ingredient Tech Behind the Invati Ultra Advanced Range

The four-step system is structured around the Follicle Vitality Complex, which features three core botanicals:

• Ethically sourced Eclipta prostrata (false daisy) leaf extract, an Ayurvedic ingredient often called the “king of hair” and which reportedly amplifies cellular vitality
• Alpinia, a botanical in the ginger family that acts as a powerful antioxidant to protect follicles from physical, heat and other stressors
• Certified organic ginger root extract, which reduces cellular damage caused by stress and aging, thereby defending the the hair follicle

Invati Ultra Advanced System also features responsibly sourced turmeric root and amla extracts, as well as Aveda’s Pure-fume scents.

All products are manufactured in the United States at Aveda’s headquarters in Blaine, Minnesota.

What Does the Invati Ultra Advanced Range Do?

Per Aveda, key benefits for the new range include: 

• More than 94% naturally derived
• Vegan
• Reduces hair loss by 77% (when using the full system)
• Thickening of hair by 11%, “so you feel like you have 11,000 additional hairs on your head,” per Aveda

Invati Ultra Advanced’s Sustainable Packaging

The Invati Ultra Advanced range features bottles and tubes made with a minimum of 90% post-consumer recycled plastic.

Tapping Botanical Wisdom for Thinning Hair

“The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,” says Alison Pawlus, Ph.D., Aveda principal scientist and pharmacognosist. “Backed by collaborative studies with the University of Bradford, our pure plant extracts, meticulously selected for potency, tackle thin hair head on, redefining care for thinning hair. With a dedicated team of experts and a commitment to green extraction, we are proud to be at the forefront of hair care.”