Hairstory’s new additions, Bond Boost and Bond SerumHairstory
Hairstory, known for its focus on innovative and sustainable hair care, has announced two new additions to its hair care line: Bond Boost and Bond Serum. These products are formulated to repair and strengthen damaged hair. Hairstory has also gained recognition for its New Wash product, which promotes alternatives to traditional shampoo and has reportedly been adopted by over 423,000 users.
Both products feature the Pro-Target Technology complex, designed to repair damaged bonds and strengthen the hair from within. The complex is also infused with nutrients to support replenishment of the cuticle, and a bond-restoring complex that fortifies hair.
Dual Repair at the Molecular Level
- ProTarget Technology contains liposomes that are claimed to target damaged sections of the hair. Inside the fiber, a clinically-backed complex restores broken disulfide bonds caused by bleaching, coloring, and relaxing, per the brand.
Hydrated and Fortified Cuticle
- The outer layer of the hair is replenished with vital ingredients like panthenol and ceramide NP, designed to heal frizz, prevent breakage, and guard against split ends.
Hairstory, founded in 2015, is attempting to redefine hair care with detergent-free products designed to promote healthier hair and scalp.HairstoryHairstory, founded in 2015, is attempting to redefine hair care with detergent-free products designed to promote healthier hair and scalp. The brand’s flagship product, New Wash, cleanses and conditions without harsh chemicals, while the styling range also boasts safer alternatives to commonly-used hair care products.