Olaplex Appoints New COO/CFO and CMO

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“I am thrilled to welcome these two talented executives to Olaplex as we continue developing a strategy that is designed to harness Olaplex’s many strengths and enables our company to achieve its true potential,” says Amanda Baldwin, CEO of Olaplex.Olaplex/Facebook

Olaplex has appointed Catherine Dunleavy as chief operating officer and chief financial officer, effective August 13, 2024, and Katie Gohman as chief marketing officer, effective July 15, 2024.

In Q1, Olaplex Holdings, Inc. announced net sales of $98.9 million, a 13% decline year-over-year. Based on these results, Olaplex continued to forecast full-year net sales of $435-463 million, representing a range of a 5% decline to a 1% increase year-over-year.

Olaplex’s New COO/CFO and CMO

Dunleavy previously held roles at Away, Nike, Comcast, NBCUniversal and GE. Gohman previously held roles at L’Oréal, Ralph Lauren, Coach and Marc Jacobs.

“I am thrilled to welcome these two talented executives to Olaplex as we continue developing a strategy that is designed to harness Olaplex’s many strengths and enables our company to achieve its true potential,” says Amanda Baldwin, CEO of Olaplex.

Baldwin adds, “Catherine is a proven leader with a strong track record of executing high-impact strategic, operational, and financial initiatives at scale at some of the world’s most recognizable brands. Katie’s marketing and creative acumen will be instrumental in our efforts to maximize the power of the Olaplex brand and empower and enable the success of our stylist community. I am honored to have the chance to work with each of them as we deliver on the priorities that are aimed at putting us on a trajectory to generate consistent sales and profit growth.”

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“I am honored and privileged to join Olaplex, a company well-known for creating innovative and superior products through a differentiated science-based approach,” says Dunleavy. “Olaplex is at an important stage of its evolution, and I can’t wait to help build on the work to date to unlock the company’s tremendous potential.”

“Olaplex has successfully differentiated itself as a leader in the prestige hair care category, and I am excited to be joining at such a significant moment for the business,” says Gohman. “I look forward to working with the talented Olaplex team to ensure our customers and network of stylists are best able to benefit from the extraordinary technical foundation of our products.”

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