**The Future of Beauty: How Longevity is Shaping Innovation**

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.LIGHTFIELD STUDIOS at Adobe Stock

💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.

Beauty professionals, marketers, and product developers—let’s talk about something exciting: the longevity boom in skin care. Whether you’re creating the next must-have product or planning your next marketing campaign, there’s no denying that the focus on skin health and longevity is taking the industry by storm.

During Beauty Accelerate 2025, Julia Yang, research analyst, Euromonitor, will present Longevity Trends, Holistic Care & Elevated Efficacy.

Following her talk, Morley Willoughby, Ph.D., a senior scientist within advanced research at L’Oréal USA research and innovation, is set to present Beauty’s Long Game: The R&D Case for Longevity.

Collectively, Yang and Willoughby will present a market and technological case for the power of longevity in beauty.

Want to know more? Grab your coffee (or collagen drink), and let’s dive into the fascinating developments reshaping beauty. 

OneSkin’s Big Move 

First up, kudos to OneSkin, the longevity-focused skin care brand that wrapped up a Series A funding round in November 2024—bringing their total funding to a cool $20 million. Investors like Selva Ventures, PLUS Capital, Unilever Ventures, and more are betting big on the brand’s mission to extend skin health and vitality. With this kind of backing, it’s clear the future of skin care is looking… well, younger! 

NAD+: The Star Ingredient 

If you’ve been keeping an eye on the ingredient trends, you’ve probably noticed NAD+ popping up everywhere—and for good reason. Euromonitor’s data revealed a surge in beauty products touting NAD+ claims, jumping from just 100 in 2022 to nearly 500 by August 2024. Why? NAD+ is linked to energy production and cellular repair—basically, the holy grail of anti-aging. If you’re not already exploring how NAD+ fits into your product line, now’s the time to start. 

Genes, Berries and Longevity 

Speaking of science … at the 2024 SCC annual meeting, Christophe Toumit from Greentech highlighted two longevity genes—SIRT6 and FOXO3—that are over-expressed in centenarians. These genes are like the superheroes of cellular detox and autophagy. Inspired by this, Greentech developed an active ingredient derived from Schisandra chinensis (aka magnolia berries), targeting longevity hallmarks. 

L’Oréal’s Tech Revolution 

And let’s not forget L’Oréal Groupe. They’re bringing sci-fi-level tech to beauty with their new Cell BioPrint lab-on-a-chip device, which debuted at CES 2025. This portable gadget analyzes biomarkers to predict future aging signs (think potential dark spots) and even estimates your skin’s biological age. Imagine being able to forecast skin’s longevity and tailor products to specific needs—game. changer. 

The Bigger Picture: Biohacking & Rejuvenation 

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer. 

What Does This Mean for You? 

For beauty professionals and marketers, the message is clear: the future of skin care is rooted in longevity. Consumers want more than quick fixes—they’re looking for science-backed solutions to target aging at its source. Whether it’s diving into the world of NAD+, exploring new active ingredients, or leveraging tech like L’Oréal’s BioPrint, now is the time to innovate. 

So, are you ready to ride the longevity wave? The opportunities are endless, and the future of beauty has never looked brighter—or healthier. Your customers (and their skin) will thank you for it. 

👉🏽 Here’s how to get started….

📈The Market Case for Longevity Claims

Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.

Yang has held her role as research analyst for two years at Euromonitor and received her Bachelor’s of Arts from Boston University in 2022.

Her market insights will deliver a business case perspective to compliment “Beauty’s Long Game: The R&D Case for Longevity,” which will be led by Morley Willoughby, senior scientist II, advanced research, at L’Oreal.

👉🏽 Registration is now open.

🧪Putting Longevity Insights Into Action

Morley Willoughby, Ph.D., a senior scientist within advanced research at L’Oréal USA research and innovation, is set to present “Beauty’s Long Game: The R&D Case for Longevity” as part of Beauty Accelerate 2025. 

While “anti-aging” claims aren’t going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

As Mintel reported earlier this year, “Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of aging.”

These advances can further concepts like “slow aging” and “embracing healthy and natural beauty without denigrating the ageing process,” the firm noted.

Mintel concluded, “[T]he next level of anti-aging will involve addressing specific longevity factors like inflammation, oxidative stress and DNA damage. This is a cue for brands to explore biomimetic ingredients and personalized solutions based on individual skin needs.”

Willoughby is ideally situated to take on the topic of this revolution.

Prior to joining L’Oréal, he completed his postdoctoral fellowship at Yale University Medical School in the Department of Genetics, specializing in the fields of longevity and cellular senescence.

Specifically, he leveraged cutting edge single-cell and spatial-multi OMICS sequencing technologies to investigate cellular senescence as a contributing member of the NIH Senescence Network Initiative.

Previously, Willoughby received his Ph.D. from the University of Toronto in Cell Biology, with multiple published peer-reviewed articles in epithelial biology and wound healing.

👉🏽 Registration is now open.

About Beauty Accelerate 2025

In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.

That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.

• Dates: March 12-13, 2025
• Location: Ocean Place Resort & Spa in Long Branch, New Jersey

By uniting the best minds in marketing, R&D and data, this year’s event will deliver actionable insights and strategies for brand success in 2025 and beyond.

From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.

Key themes will include:

• Engaging Gen Alpha & Gen Z
• Longevity & (p)rejuvenation: maximizing the beautyspan
• The efficacy imperative: proof is not optional
• Delivering value: insights for demanding consumers across categories
• Obsession-worthy cosmetic packaging: design x function x sustainability
• What the latest data tells us about what’s next in beauty
• Beauty innovations to capture white space

3 Reasons to Attend Beauty Accelerate 2025

🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category. 

🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.

🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.

👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.

👉🏽 Registration is now open.